Subject: [your web site name]

Dear [webmaster's first name]:

I came across your [name of link prospect's site] site recently
and thought it was [include your opinion]. I particularly liked
your [include feature you were impressed with the most]. I
noticed you link to [your subject matter] resources and thought
our web site might be of interest to you and your web site
visitors.

[Include standard paragraph describing your web site.  Be sure to
include your web site name, URL, and concise description of your
web site.  When writing your description, be sure to focus on the
benefits of your web site.]

I wonder if you would be interested in linking to us. If you have
any questions about our site, please feel free to contact me
directly via e-mail or phone at [your phone number].

Thank you for your time.

[Your full name], webmaster
[http://www.yourdomain.com]