Subject: [your web site name]

Dear [webmaster's first name]:

I came across your [name of link prospect's site]  site recently
and thought it was [include your opinion]. I particularly liked
your [include feature you were impressed with the most]. I
noticed you link to [your subject matter] resources and thought
our web site might be of interest to you and your web site
visitors.

[Include standard paragraph describing your web site.  Be sure to
include your web site name, URL, and concise description of your
web site.  When writing your description, be sure to focus on the
benefits of your web site.]

I wonder if you would be interested in exchanging linkings in
order to benefit our web site visitors and increase traffic to
both our web sites. If you have any questions about our site,
please feel free to contact me directly via e-mail or phone at
[your phone number].  If you would like to exchange links, I can
have your link added within 24 hours.

Thank you for your time.

[Your full name], webmaster
[http://www.yourdomain.com]


P.S. Did you know that linking to each other can help boost our
search engine rankings?  To learn how, take the free tutorial
at http://www.link-popularity-guide.com