Link Promotion 'Tip Sheet'
(compliments of http://www.Link-Popularity-Guide.com)
Link Promotion allows you to increase
your link popularity (the number
of quality web sites linking to your web site). Increasing your
link popularity will drive traffic to your web site in two ways:
1.
Direct Traffic - more sites link to you, so more people
will click-thru to your site
2. Increased Search Engine
Rankings - search engines give preference to sites with high
link popularity; better search
engine
rankings will result in more traffic
The basic steps to an effective link
promotion campaign are...
1.
Locating quality web sites which have content relevant to your
web site
2. Approaching each site in a professional
manner and explaining the benefit of linking to your web site.
3. Organizing your link promotion
campaign, tracking your results and following up when necessary
1. Locating qualified link prospects
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What to look for when locating link prospects... - Content - is it similar
or related to yours |
How to find these sites... Keyword searches on major search
engines |
2. How to approach a webmaster: Writing an effective link request letter
- The more personal the better (show that you have taken the time to
visit and read their web site)
- Respect their requested mode of communication (e-mail,
web based form, etc.)
- Describe the benefit of your web site (communicate why
your web site is worthy of a link)
- Describe the benefit to their visitors (tell the webmaster
why their visitors will find your web site useful)
- Include the location you would like to be placed (make
it as easy as possible for them to add your link)
- Consider offering a reciprocal link (use only if necessary,
reciprocal links don't always make sense!)
- Add special touches (be creative and try to differentiate
yourself from the pack)
3. Organizing and tracking your link promotion campaign
A good system ensures that
nothing 'slips through the cracks'. Be sure to track...
Website URL, Site Name,
E-mail, Alexa visits, Message Status, Date and Link Added status.
| Ways to track your link promotion campaign... | examples / sample templates | |
| By Hand - Create your own log our use our free tracking template... | link-popularity-guide.com/trackingtemplate.htm | |
| Spreadsheet - For larger campaigns use a spreadsheet program such as Excel. | link-popularity-guide.com/trackingspreadhsheet.xls | |
| Specialized software - For faster speed and ease of use you can use a 3rd party link promotion tool. | link-popularity-guide.com/tools.htm (reviews of tools) |
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To learn more about Link Promotion,
read the free Link Promotion
tutorial at: http://www.link-popularity-guide.com Webmasters: Please feel free to link to or include this link promotion 'cheat-sheet' in your web site or newsletter, provided that it is not altered in any way and all credits and links are left intact. |
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